External Traffic That Converts

External traffic expands reach and accelerates launches. We pick the right destinations (Store vs product page), align offers, and make the path to purchase simple.

We build warm and cold audiences and test creative. Clear headlines and benefits reduce friction when shoppers land on Amazon.

Tracking ties UTM and Store insights together, so you can see sessions, detail page views, and downstream sales.

We coordinate with SEO and PPC so off-Amazon pushes support ranking and ad efficiency, not compete with them. Creative fatigue is tracked and rotated before performance erodes. Offer and angle testing feeds back into on-Amazon modules for continuity. We document each cycle so scaling is transparent.

How it works

  1. Plan & Setup

    We define audiences, offers, and destinations (Store vs PDP) and wire UTM and tracking.

  2. Launch & Learn

    We launch ads, test creatives and angles, and monitor landing behavior on Amazon.

  3. Optimize & Scale

    We scale performers and refine targeting and creatives to lift sessions and downstream sales.

Campaign Components & Tracking

Destinations and tracking
Store or ASIN landing strategy, UTM alignment, and insights reporting.
Audiences
Warm and cold audiences, lookalikes, and exclusions tuned to goals.
Creative and offers
Headlines, hooks, and offer angles that translate on Amazon.
Store alignment
Hero modules and tiles to match campaigns for continuity.
Measurement
Sessions, DPVs, and promo usage to evaluate impact and iterate.
Policy and approvals
Guardrails for claims and offers to stay compliant with Meta and Amazon.
Clean paths and clear offers turn social attention into Amazon sales.
Run Meta Campaigns

Quick answers

Can we attribute results to Amazon?
We align UTM and Store insights. You will see external sessions, DPVs, and downstream sales indicators.
Where do you send traffic?
Usually a Store landing or a strong PDP. We match destination to campaign intent.
Do I need Brand Registry?
Brand Registry is highly recommended, especially if we drive to a Store.
What creative assets are needed?
We recommend a few headline and visual variants for testing, aligned to on-Amazon content.
Does this affect organic ranking?
External traffic can support overall momentum when landing pages convert.
Start External Traffic

Related Services

We fuse the art of sales with science.

To win at eCommerce, Amazon, or DTC, you need both a sharp read on buyer behavior and disciplined math. We translate signals into strategy, then into systems that scale. That’s how we convert insight into revenue that compounds.

We’re not freelancers. We’re Amazon operators, growth marketers, UX strategists, and developers working as one team, so you get seamless execution, faster cycles, and measurable lift.

Contact & next steps

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