Shopping Ads that make every product get a fair shot.

We tune your feeds, structure, and bids so Shopping and Performance Max stop guessing and start sending the right buyers to the right products.

Plan Shopping Ads Review

Making Shopping work for your whole catalog

Most Shopping setups quietly favor a handful of products while the rest of your catalog barely gets seen. We start by understanding your margins, hero products, and where you actually want demand.

Then we audit feeds, titles, attributes, and diagnostics to see where Google is guessing, mismatching, or throttling the wrong things.

From there we design a structure across Shopping and Performance Max that reflects how your catalog really works, not just how Google groups it by default.

We also align bids, budgets, and negatives with your actual unit economics so you can scale winners without torching cash on low intent or low margin products.

You leave with cleaner feeds, clearer structure, and a roadmap for expanding profitable coverage across more of your catalog.

How it works

  1. Audit feeds, structure & goals

    Review feeds, campaigns, and diagnostics against your margins and growth targets.

  2. Design campaigns around how you sell

    Reshape Shopping and PMax into structures that reflect categories, price points, and intent.

  3. Launch, tune, and expand coverage

    Ship changes, improve query quality and ROAS, then safely expand coverage and budgets.

Structuring Shopping so Google understands your store

Feed, attributes & diagnostics
Clean up product data, attributes, and diagnostics so Shopping is not guessing what you sell.
Campaign & asset group structure
Shape Shopping and PMax campaigns to match categories, price bands, and lifecycle value.
Query control, negatives & inventory filters
Use negatives, inventory filters, and listings groups to keep spend on the right queries and products.
Margins, bids & budgets
Align bids and budgets with real margins and payback windows so scaling is sustainable.
Measurement, PMax signals & audiences
Feed the right signals and audiences into PMax so automation has something smart to optimize toward.
Playbooks & change management
Document guardrails, rhythms, and change logs so future tweaks do not quietly undo the work.
Once Google actually understands your catalog and goals, Shopping stops feeling like a black box and starts acting like a reliable acquisition channel.
Improve My Shopping Ads

Quick answers

Is this just Shopping or also Performance Max?
We work across Shopping and Performance Max, with an emphasis on making sure the automation has clean feeds, structure, and signals.
Which platforms and feeds do you support?
We primarily work with Google Merchant Center and Google Ads for ecommerce, and can coordinate with your ecommerce platform and feed tools.
Who on our team needs to be involved?
Usually a performance or growth lead, someone close to merchandising, and whoever owns analytics or finance.
How long until we see impact?
Most brands see changes in query quality, impression mix, and ROAS within the first few optimization cycles, with compounding impact as more of the catalog is cleaned up.
Can you work alongside our existing agency or in house team?
Yes. We often plug in to rework structure, feeds, and guardrails while your team continues to run day to day management.
Talk Shopping Ads

Related Services

We fuse the art of sales with science.

To win at eCommerce, Amazon, or DTC, you need both a sharp read on buyer behavior and disciplined math. We translate signals into strategy, then into systems that scale. That’s how we convert insight into revenue that compounds.

We’re not freelancers. We’re Amazon operators, growth marketers, UX strategists, and developers working as one team, so you get seamless execution, faster cycles, and measurable lift.

Contact & next steps

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