vig·i·lant cap·tive
(n / adj)
— a disciplined, relentless will bound to progress; devoted to purpose.
FAQ Library
All questions, zero guesswork
Scan by pillar, drill into Amazon or eCommerce, then open the quick answers that match where you are right now.
Working with Vigilant Captive
Start here for the core questions about fit, how engagements work, what you own, and how we protect your information.
Getting started
Start with a short Business Assessment (15 to 30 minutes).
We map your goals, gaps, and priorities, then propose a phased plan
from discovery and strategy through execution. If we are a fit, we align on scope and kickoff.
We are a good fit if you treat Amazon and your eCommerce stack as
critical revenue channels, not side projects. Ideal partners are
ready to share numbers, move quickly on approvals, and are open to
data backed recommendations that may challenge the current approach.
Yes. We offer focused engagements, such as a high converting landing
page or A+ listing, along with full stack programs that cover
strategy, creative, and growth over several months.
A short intake on your goals, current channels, and constraints, plus access to key accounts or
example assets. From there we propose a right sized scope instead of guessing from a generic
checklist.
Ownership & confidentiality
Yes. Upon final payment, you own delivered assets, including code,
copy, designs, creatives, and Amazon or site content. We keep
internal frameworks and scripts, but your implementation is yours to
operate, extend, or migrate.
Yes. We can execute a mutual NDA before you share sensitive
materials, accounts, or roadmaps. We regularly plug into in house
teams and agencies as a dedicated Amazon or eCommerce specialist,
with clear swim lanes so everyone can focus on their strengths.
We prefer role based access, SSO, and shared password tools instead of ad hoc logins. Access is
scoped to what the work requires, and we can document exactly which accounts and permissions are
in use.
Process, timelines, and results
How engagements run day to day, how long work takes, when you see results, and how we keep you in the loop.
Timelines & milestones
Timelines depend on scope. As a guide, site sections and landing
pages are usually one to three weeks, full site builds are roughly
four to ten weeks, Amazon listings and A+ builds run one to two
weeks per SKU, and ongoing growth work is monthly with clear
milestones and reporting.
We typically start with a short audit to flag quick wins in
visibility, conversion, and account health. Those become early
sprints while we map the deeper structural work, so you see momentum
without sacrificing long term architecture.
We separate must haves from nice to haves up front, then track new ideas in a backlog. If scope
needs to change, we spell out the impact on timeline and cost instead of quietly stretching the
team.
Results & communication
Launch deliverables are immediate, such as new pages, listings, and
creatives. Organic gains like SEO and Amazon rank usually compound
over six to twelve weeks. We track leading indicators including
crawl and index health, click through rate, conversion rate, average
order value, and contribution margin.
We keep communication crisp, with a shared task board and bi weekly
updates, or weekly if we are on a sprint. Approvals and decisions
typically run through email or your preferred workspace, and you get
a single point of contact rather than chasing a rotating cast.
Not every test wins, and that is part of a real optimization
program. We define guardrails up front, monitor leading metrics, and
cut losing variants quickly. The learning goes into the next round
so each cycle improves the playbook.
Access & handoff
Typically we need platform access such as Squarespace, Shopify,
WordPress, WooCommerce, or your custom repository, plus analytics
tools like GA4 and Search Console. For ads and Amazon programs, we
may need access to ad accounts and Amazon Seller Central, along with
brand assets and existing copy or product data.
You receive files, access notes, and a simple runbook so your team or future partners can maintain
and extend the work without reverse engineering how things were built.
Platforms and scope of work
Where we work, how we integrate with your stack, and how we handle migrations or legacy systems.
Supported platforms
Primary platforms include Shopify and Amazon, covering Seller
Central, Brand Registry, A+ Content, and Stores. We selectively
support WordPress and WooCommerce for plugin lean builds with a
maintenance plan, and we work with custom stacks such as Laravel,
Ruby on Rails, Node and Express, and headless architectures. We also
use Squarespace for lean brochure sites and fast starts, and handle
selective Magento or Adobe Commerce migrations and support.
Yes. Many engagements start with an audit only phase for Amazon,
eCommerce, or analytics. We surface issues, opportunities, and
priority fixes and you can choose whether you want us to implement
changes, hand them to your team, or split responsibilities.
Yes. We map products, customers, and orders, then plan redirects, tracking updates, and content
moves so SEO and revenue are protected during a replatform.
Analytics and tracking
Yes. We wire up GA4, Google Tag Manager, and Search Console end to
end, including events that map to your funnel, product, and
lifecycle goals. Where possible we lean on server side or
privacy aware patterns and avoid duplicating tags that already live
in your global setup.
We do. Part of tracking setup is deciding which metrics matter and where they live, so we help you
stand up simple views that your team can actually use week to week.
Legal, billing, and paperwork
How contracts, NDAs, invoices, and payment terms work so your team and finance stay comfortable while we move quickly.
Contracts & NDAs
We have a straightforward Master Services Agreement and SOW structure, and we can also review and
adapt to your templates when needed. The goal is to get paperwork signed without slowing the work
itself.
Yes. We are used to working with legal and regulatory teams, and can route drafts, track changes,
and document approvals so sensitive categories move forward without cutting corners.
Billing & payments
Project work usually runs with a deposit and milestone invoices, while retainers bill on a
predictable monthly cadence. We outline all terms up front so there are no surprises for your
finance team.
Most clients pay in USD via bank transfer or ACH, with card options for smaller projects. If you
need a different setup, we can usually accommodate it as part of onboarding.
Amazon, Account Management
Quick answers pulled from Amazon account management services, including optimization, Brand Registry, Buy Box defense, and suspension support.
Amazon optimization
Most listings begin to show directional improvement in 2 to 4 weeks as tests cycle. We prioritize
high leverage hypotheses first (such as title clarity and primary image), then iterate across
bullets, A+ content, and backend keywords.
No. We can begin with limited ASIN access or a sandbox account. Full access helps with speed and
scale, but we can run scoped tests while approvals are processed.
We adjust test windows and focus on higher impact elements (title and primary image) to reach
significance. We also aggregate across similar SKUs when appropriate to inform decisions faster.
We do not promise numbers, we promise process. Each change must beat the current control on CTR,
OISP, or conversion to graduate. That discipline compounds wins and reduces risk compared with
guesswork.
We start where marginal gains are hiding: search intent alignment in titles, image sequencing for
scannability, and objection busting A+ content. Even mature listings usually leave easy wins on
the table.
Clickthrough (CTR), Order Item Session Percentage (OISP), conversion rate, sessions, and
contribution margin after ads. We use these to validate wins before scaling across SKUs.
Brand Registry
Yes, Brand Registry requires an approved trademark (varies by country). If you are mid filing, we
will advise timing and options by market.
You can still move forward using Amazon IP Accelerator. We coordinate the filing and use Amazon
early access pathway to get you into Brand Registry sooner, then continue with protection and
merchandising setup once approved.
Most brands complete in 2 to 4 weeks after documents are ready. Delays typically come from
verification code handling, which we manage for you.
You gain A+, Storefront, Brand Analytics or Search Query Performance, and enforcement tools. We
configure roles and workflows so your team can act quickly.
Yes. We prepare evidence, streamline submissions, and track outcomes. We also suggest proactive
programs like Transparency where appropriate.
Suspension appeals
Suspensions generally result from policy violations or performance metrics that fell below target.
We review your notice and Account Health to identify the exact cause and supporting evidence.
Invoices, supplier letters, product authenticity proof, SOPs, and QA logs are often required. We
help you gather acceptable documents and format them correctly so reviewers can verify quickly.
Timelines vary by case type. Simple issues can resolve within a few days. Complex IP or safety
cases can require multiple rounds. We submit quickly and handle follow ups to shorten the cycle.
We analyze reviewer feedback and adjust the Plan of Action. Many reinstatements occur on the
second submission once the root cause and prevention steps are made explicit.
Yes. We prepare the evidence required for IP complaints or inauthentic claims and ensure the
appeal addresses ownership, sourcing, and authenticity with acceptable proof.
Buy Box & hijacker defense
Price, delivery speed, stock, and offer health all influence Buy Box. We review your metrics and
competing offers to pinpoint what changed.
We confirm authenticity issues, then use Brand Registry tools and structured case submissions to
remove clearly abusive offers when policy allows.
We help define floors, guardrails, and MAP considerations so Buy Box wins do not erode margin or
create channel conflict.
Strong on time shipping and customer metrics can still win Buy Box with MFN, especially when FBA
or SFP are not an option.
We track Buy Box share and flag sudden drops so you can react before they cascade into lost sales
and ranking.
Amazon, Product Pages
Questions about listing structure, copy, A+ content, and Amazon Stores so shoppers can find and understand your products.
Page creation
It is not required, but it can increase sales and brand trust when executed well.
Use at least 1500 px on the longest side to enable zoom. JPEG is preferred and the main image
should stay on white.
Yes. We build parent child variations and add size charts where categories support them.
Standard pages publish in a few days once assets are complete. Category approvals or compliance
reviews can extend that window.
Strong pages support trust and conversion, which can help overall performance. Buy Box is also
influenced by price, delivery, and offer health.
Page optimization
No. We optimize what you have first and recommend A+ upgrades when they will move the needle.
Use at least 1500 px on the longest side to enable zoom. Keep the main image on white and use JPEG
for best performance.
Yes. We correct parent child structure, attribute values, and size charts where the category
supports them.
Indexing changes can reflect within days. Conversion trends typically stabilize in 2 to 4 weeks
depending on traffic and seasonality.
Stronger conversion supports overall performance signals. Buy Box also depends on price, delivery,
and offer health.
A+ content
A+ is not a ranking factor by itself, but it can increase conversion, which supports overall
performance.
1500 px or more on the longest side for zoom. We optimize file sizes for fast load and clarity.
Yes. We adapt copy and visuals for marketplaces with local compliance nuance.
Most approvals complete within a few days, policy reviews or escalations can extend timelines.
We can produce infographics from your product info and guide lifestyle shoots or selects as
needed.
Amazon Storefronts
Yes, a Store requires Brand Registry. If you are still filing, we can coordinate Amazon IP
Accelerator and plan the Store while verification completes.
Most brands start with a Home plus 2 to 4 collection pages. We keep the structure simple and add
depth only when it improves clarity.
Yes. We create promo tiles and landing sections, and we can adapt the Store for seasonal or
campaign pushes without a rebuild.
We use Store insights and UTM aligned traffic to track views, clicks, and downstream add to cart
and sales impact.
A strong Store improves conversion from Sponsored Brands and external traffic. Better paths reduce
bounce and help shoppers find the right product faster.
Amazon, PPC & Marketing
How we balance organic search, PPC, and off Amazon traffic (including DSP) to grow profitable orders.
Amazon SEO
Most updates index within a few days. Movement on competitive queries often takes a few weeks as
relevancy builds and conversion data accumulates.
Yes, when needed. We balance clarity and keywords, and keep key phrases toward the front without
sacrificing readability.
We update backend terms to capture alternates and misspellings, aligned to current policy and
character limits.
A+ influences conversion rate and can indirectly support ranking by improving relevance and
shopper engagement.
Yes. Better content improves conversion from Sponsored ads and reduces wasted spend on weak pages.
Amazon PPC
New structures usually stabilize within 2 to 4 weeks as data accumulates and optimizations take
effect.
Sponsored Products, Brands, and Display. We match types to goals and catalog strengths.
A Store helps Sponsored Brands and improves conversion. We can proceed without it, but we
recommend one when possible.
We adapt to your scale. We set initial pacing, then adjust based on performance and seasonality.
We report ACoS, ROAS, TACoS, and sales lift, with clear actions taken and next steps.
Facebook to Amazon
We align UTM and Store insights. You will see external sessions, detail page views, and downstream
sales indicators.
Usually a Store landing or a strong product detail page. We match destination to campaign intent.
Brand Registry is highly recommended, especially if we drive to a Store.
We recommend a few headline and visual variants for testing, aligned to on Amazon content.
External traffic can support overall momentum when landing pages convert.
Amazon DSP
Most programs start with test budgets sized to your catalog and goals. We align spend to realistic
reach and frequency targets so you are not overspending before creative and audiences prove out.
We work with standard DSP sizes (including common desktop and mobile formats) plus any custom
units relevant to your plan. If you do not have assets yet, we can help scope what to produce.
Impression and reach data appears quickly. Clearer read on view through performance and assisted
sales usually takes a few weeks as campaigns ramp and optimizations kick in.
Inventory can run on and off Amazon, including placements across Amazon owned and third party
properties. We select mixes that fit your objectives and comfort with offsite media.
We look at viewable reach, detail page views, add to carts, ROAS, and changes in branded search
alongside baseline trends so you see how DSP contributes, not just last click.
Amazon, FBA & Operations
Inventory, FBA strategy, prep, and 3PL or 4PL support to keep products available without overbuilding stock.
Inventory & FBA strategy
We cannot flip a switch, but we can improve the factors Amazon cares about: IPI drivers, aging
inventory, and sell through. Clearing dead stock and tightening forecasting often unlocks more
headroom.
Yes. We align FBM safety stock, routing, and buffers with FBA so the two programs support each
other instead of fighting for units.
We pair conservative launch assumptions with early read data, then adjust cadence quickly. The
goal is to avoid stockouts and overbuys while you learn what demand really looks like.
We can usually begin within a week. The first one to two weeks focus on audit, data cleanup, and
building an initial shipment rhythm.
We use native Amazon reports plus lightweight spreadsheets or dashboards. If you already have a
planning tool, we adapt to it rather than forcing a new stack.
FBA consulting
Most consulting projects run 6 to 12 weeks, with an option for lighter ongoing support once core
fixes and playbooks are in place.
Yes. We collaborate directly with your ops, support, and finance teams so new processes fit how
you work instead of living in a deck.
We assist with operational root cause analysis, plans of action, and remediation steps that
support account health and reduce repeat risk.
You receive an audit, SOPs, KPI definitions and dashboards, and a prioritized roadmap so your team
knows what to sustain and what to improve next.
Most work is fixed fee for well scoped projects, with retainer style consulting available when you
need ongoing guidance across many initiatives.
FBA prep & integration
Yes. We coordinate with your 3PL or warehouse to align prep standards, cartonization, and data
exchange so inventory flows smoothly into FBA.
We focus on root causes, from labeling and carton configuration to routing and ASN accuracy, then
add checks so the same issues do not keep returning.
We typically begin within a week with an audit of current workflows. Implementation of new
standards and integrations follows once gaps are clear.
We can operate with spreadsheets and simple tools at first, then recommend when a WMS or upgraded
system is warranted as volume grows.
Yes. We map returns flows and grading so margin is protected and returned inventory does not
quietly create listing or customer experience issues.
3PL & 4PL management
Yes. We improve performance with your existing partners where possible and only recommend changes
or RFPs when they are truly necessary.
We design routing, stock placement, and carrier mixes that can support fast shipping promises
where operationally and financially sensible.
We establish dashboards and review cadences so exceptions, delays, and accuracy issues surface
early instead of hiding in weekly reports.
We dig into the causes, from receiving and putaway to pick and pack, then implement checks such as
cycle counts and reconciliation to tighten accuracy.
We can usually begin discovery within a week and identify early improvement steps within the first
couple of weeks.
Amazon, Reputation & Risk
Reviews, audits, and escalations for brands that treat reputation as an asset, not a reaction.
Review monitoring
We start with priority revenue ASINs, then expand coverage as workflows and ownership patterns
solidify.
Earlier detection plus upstream fixes in copy, imagery, and prep reduces future negatives by
addressing the issues driving them.
Most triggers fire within hours, with critical rating drops configured to surface in near real
time where possible.
We draft clear, policy compliant answers and escalate technical or sensitive questions to the
right internal owners before publishing.
Stabilized ratings and better Q&A reduce buyer friction so conversion rate is protected and
often improves over time.
Review generation
We rely on compliant request channels first and only use external email where policy allows,
making sure opt outs are fully respected.
Templates avoid incentives, gated language, or selective asking. We monitor policy updates and
adjust wording before they become a problem.
Yes, when paired with listing and media fixes plus clearer setup instructions so new reviews
reflect a better experience.
Meaningful changes in review velocity usually show within 3 to 6 weeks depending on order flow.
We typically start with US Amazon, then extend to EU, CA, or other marketplaces once the core
workflow performs reliably.
Response escalations
High impact reviews, safety or compliance flags, suppressed listings, and repeat defect patterns
that threaten account health or revenue.
Yes. We assemble testing, batch, and imagery evidence and draft precise responses for Amazon cases
and public replies.
Better classification, complete evidence, correct channel routing, and iterative template
refinements all contribute to higher acceptance.
Critical issues enter immediate triage, with initial public responses typically targeted within a
few business hours.
Yes. Root cause insights feed directly into listing and media updates so the same issues are less
likely to recur.
Brand reputation audit
Reviews, ratings trends, Q&A, sentiment clusters, listing copy, imagery, competitor signals,
and policy risk indicators.
Initial baselines are typically delivered in around 10 business days, with complex catalogs
sometimes requiring a bit more time.
Yes. We flag restricted claims, missing compliance attributes, and repeated risk phrases so you
can correct them before they trigger issues.
The deliverable includes a sequenced list of actions with effort and expected impact so teams know
where to start.
Quarterly is ideal for fast moving catalogs, while more stable lines often benefit from a refresh
every six months.
Amazon, Content & Creative
Photography, video, and brand systems that keep Amazon aligned with your DTC and retail presence.
Product photography
Yes. We design shot lists and specs so a single production block can serve Amazon galleries,
Storefront modules, your ecommerce site, and key paid placements.
We work within Amazon image policies and your ecommerce platform constraints while still pushing
for visuals that feel on brand instead of generic.
We audit your current library, keep what is working, and only plan new shoots or top ups where
gaps or inconsistencies are hurting performance.
Many clients see clearer lift as upgraded images roll out to priority SKUs, often within a few
weeks depending on traffic and seasonality.
Yes. We can build recurring shoot calendars for new product launches, seasonal campaigns, and hero
SKU refreshes.
360 product videos
Yes. We plan 360 spins and clips so a single capture block can serve Amazon image stacks,
Storefronts, your ecommerce site, and key paid placements.
We respect Amazon and player requirements while still aiming for motion that feels distinctive and
on brand.
We review existing material, re cut or repurpose what we can, and only shoot net new where there
are real gaps.
Most brands see clearer impact once 360 assets go live on priority SKUs, typically within a few
weeks depending on traffic and seasonality.
Yes. We can build recurring capture calendars for new products, seasonal campaigns, and hero SKU
refresh cycles.
Graphic & packaging design
Yes. We build graphics and packaging that work on shelf, on Amazon, and on your ecommerce site so
you are not running separate designs for each.
We observe Amazon and retail packaging rules while still pushing for visuals that are clearly
yours.
We audit your current packaging and graphics, keep what is working, and redesign or refine only
where clarity or consistency is missing.
Impact typically shows as new packs and graphics roll out to priority SKUs, often within a few
weeks to a couple of months depending on inventory turns.
Yes. We support ongoing packaging updates and extensions for new products, flavors, and seasonal
campaigns.
Storefronts & branding
Storefronts & Branding focuses on your Amazon presence, especially Storefronts and related
brand content, so shoppers experience a coherent destination.
Yes. We start from your current guidelines and adapt them to Amazon realities like modules,
character limits, and mobile behavior without changing who you are.
We can start from zero, defining structure, creative direction, and copy so your first Storefront
launch feels intentional instead of a one off build.
Most projects run 4 to 8 weeks depending on catalog size, the number of storefront variations, and
how many brand hubs we address together.
Yes. Once the system is in place we help extend it to new categories, seasonal campaigns, and
additional channels so storefronts and hubs stay in sync as you grow.
eCommerce, Platforms
Where your site lives, how we think about Shopify, WooCommerce, custom stacks, and when a rebuild makes sense.
Shopify Setup & CRO
No. We handle new builds, redesigns, and migrations, always with instrumentation in place so you
can keep improving performance over time.
Yes. We translate your design system into reusable Shopify sections and blocks or help you define
a lightweight system from scratch.
We help choose and configure apps where they add real value, and avoid stacking plugins that slow
the site or duplicate functionality.
Most Shopify projects run 6 to 12 weeks depending on catalog size, integrations, and whether we
are migrating or building fresh.
Yes. We often handle architecture, CRO, and implementation details while your existing partners
focus on brand, content, or ongoing maintenance.
WooCommerce Builds & CRO
Not always. We audit your current setup first, then decide whether to refactor templates and
plugins or plan a more substantial rebuild.
We map what each plugin is doing, replace brittle ones with custom code or more stable options,
and keep a managed list so updates do not break checkout.
Yes. We keep what is working visually and structurally, and focus our changes on performance,
stability, and conversion.
Most WooCommerce projects run 6 to 12 weeks depending on catalog size, checkout complexity, and
integrations.
Yes. We work alongside whoever manages your servers or platform to make sure performance and
deployment practices support the new build.
Custom-Build Development
Yes. We plug into your existing stack, whether that is Laravel, Node, Rails, a headless frontend,
or a mix of services.
Not necessarily. We prefer to phase changes, stabilizing and improving what you have before
recommending any larger rearchitecture.
Yes. We map your current architecture and business rules, then plan a migration path that
minimizes downtime and preserves what is working.
We treat integrations as first class citizens, designing and hardening them so orders, inventory,
and customer data stay in sync across your stack.
Usually an engineering lead, someone who owns ecommerce or product, and a stakeholder who
understands operations and fulfillment.
Magento & Adobe Commerce
No. We handle fresh implementations, upgrades, and rescuing legacy Magento or Adobe Commerce
stores that have grown brittle.
Yes. We review your existing Magento or Adobe Commerce setup, identify where extensions and
customizations are hurting, and then phase fixes without risky big-bang rewrites.
We work with your hosting provider or help move you to a better fit, then set up environments,
deployment practices, and monitoring alongside your team.
Most Magento and Adobe Commerce projects run 8 to 14 weeks depending on catalog complexity,
integrations, and whether we are upgrading or replatforming.
Absolutely. We design APIs and orchestration so Magento or Adobe Commerce can power headless
fronts, marketplaces, and internal tools from a single source of truth.
eCommerce, Optimization
Conversion, UX, and performance improvements for your DTC and marketplace experiences.
Site & funnel CRO
No. We work on live sites and funnels as well as new builds, focusing on the parts of the journey
where clearer messaging, offers, or structure can unlock more revenue.
Yes. We plug into your current GA4, GTM, and other analytics tools, tighten what is already there,
and only add new tracking where it actually helps testing.
We provide both. We map out hypotheses, design tests, and either implement changes directly or
work with your team or agency to ship them safely.
Most engagements run 6 to 12 weeks, long enough to ship meaningful changes, read the data, and
lock in patterns you can keep using.
No. We coordinate with your existing CRO, media, and product teams so tests line up with campaigns
instead of fighting them.
Speed & Core Web Vitals
We start by fixing current bottlenecks, but we also put guardrails and guidelines in place so
performance does not quietly regress as you ship new features and content.
Yes. We usually improve speed and Web Vitals within your current platform and theme, only
recommending bigger changes when the stack itself is the main problem.
Not usually. We audit scripts and apps, remove what is clearly redundant, and optimize loading so
necessary tools have less impact on speed.
Most projects run 4 to 8 weeks, depending on how many templates, apps, and third party scripts are
involved.
No. Performance work tends to make CRO and SEO more effective. We coordinate with those teams so
changes support their goals instead of breaking tests or tracking.
UX / CRO audit
You receive a findings deck, annotated examples, and a prioritized backlog of fixes and test ideas
tied to specific pages and flows.
Yes. We review your core journeys on mobile and desktop, with extra attention to the devices and
breakpoints that matter most for your traffic.
Absolutely. We often act as a specialized partner, feeding your in house or agency teams with
clear issues and test ideas instead of replacing them.
Most audits run 3 to 6 weeks, depending on catalog size and how many journeys we are evaluating.
Yes. We can stay involved to help scope, prioritize, and implement changes, or hand off a clear
roadmap for your team to run with.
Checkout optimization
Not by default. We focus first on improving the experience, steps, and messaging inside your
current checkout, only recommending platform changes when they are clearly warranted.
Yes. We work across hosted platforms, open source stacks, and custom checkouts, adapting
recommendations to what is realistic for your team to ship.
We track step level drop off, completion rate, average order value, and key micro conversions so
you can see which changes actually move revenue.
Most projects run 4 to 8 weeks, long enough to ship improvements, gather data, and refine the
biggest wins.
Yes. We can own implementation in your platform or work alongside your developers and agencies to
get changes live and properly measured.
eCommerce, Marketing & Analytics
Lifecycle, acquisition, and analytics questions for paid and owned channels.
eCommerce SEO
We usually start with a focused project to fix current issues and build a clear structure, then
continue as an ongoing program if you want help executing and iterating.
No. We work across Shopify, WooCommerce, Magento, custom stacks, and headless setups, tailoring
tactics to your actual stack and constraints.
We write and structure pages for humans first and search engines second, making sure keyword
strategy supports clear messaging instead of fighting it.
Indexing and crawl improvements can show up within weeks, while bigger ranking and revenue shifts
typically take a few months depending on competition and authority.
Yes. We often act as an ecommerce specialist inside a broader SEO or media picture, coordinating
work so everyone pulls in the same direction.
Analytics & Growth Loops
Not necessarily. We start by understanding what you already track, then clean up and extend that
setup instead of ripping everything out unless it is truly unsalvageable.
Commonly GA4, GTM, Shopify or platform analytics, key ad platforms, and lightweight BI tools. We
adapt to your stack rather than forcing a specific one.
Usually a growth or marketing lead, someone close to product or merchandising, and whoever owns
analytics or data engineering.
Most projects run 4 to 8 weeks, enough time to fix tracking gaps, define key loops, and stand up
dashboards or reports people will actually use.
Yes. We can stay on to monitor quality, adjust tracking as you ship new features, and help teams
keep using the insights to drive real experiments.
Paid Social Ads
Not always. We audit current structure, keep what is working, and rebuild only where the account
is too messy to fix with incremental changes.
Primarily Meta and TikTok for ecommerce, with occasional work on other platforms when they make
sense for your audience.
Usually a performance or growth lead, someone close to creative, and whoever owns landing pages or
onsite experience.
Most brands see clearer signals within the first few weeks of structured testing, with stronger
confidence as more spend flows through the new setup.
Yes. We can act as a strategic layer, help redesign structure and creative briefs, or take on
specific parts of media while your existing partners handle the rest.
Influencer & Audience Growth
We focus on building ongoing programs, not just single blasts, so learnings and relationships
compound over time.
We typically work across Instagram, TikTok, YouTube, and email or community channels, with a mix
of macro, mid tier, and micro creators depending on your goals.
Usually a marketing or partnerships owner, someone close to brand or creative, and whoever owns
analytics or attribution.
Early signals usually show up within the first few cycles of content and offers, with clearer
compounding impact over a few months as programs mature.
Yes. We often help refine strategy, structure offers, and tighten tracking while your existing
partners handle outreach, relationships, and day to day execution.
eCommerce, Google Ads Suite
Shopping, Performance Max, YouTube & Display, and dynamic remarketing campaigns for ecommerce.
Shopping Ads
We work across Shopping and Performance Max, with an emphasis on making sure the automation has
clean feeds, structure, and signals.
We primarily work with Google Merchant Center and Google Ads for ecommerce, and can coordinate
with your ecommerce platform and feed tools.
Usually a performance or growth lead, someone close to merchandising, and whoever owns analytics
or finance.
Most brands see changes in query quality, impression mix, and ROAS within the first few
optimization cycles, with compounding impact as more of the catalog is cleaned up.
Yes. We often plug in to rework structure, feeds, and guardrails while your team continues to run
day to day management.
Performance Max
We focus on Performance Max, but always in the context of your full Google Ads account so changes
do not wreck what is already working.
We primarily work with your product feeds, creative assets, conversion tracking, and audience
signals inside Google Ads and Google Merchant Center.
Usually a performance or growth lead, someone close to merchandising, and whoever owns analytics
or finance.
Most brands see clearer reporting, better traffic quality, and more stable Performance Max results
within the first few optimization cycles.
Yes. We often plug in to rework structure, signals, and guardrails while your team or agency keeps
running campaigns day to day.
YouTube & Display Ads
We focus on YouTube and Display, but always in the context of your full Google Ads account and
wider media mix so changes support what is already working.
We work with your video, image, and HTML5 assets, plus landing pages and offers. We also help
identify gaps where new creative or formats would unlock better performance.
Usually a performance or growth lead, someone close to merchandising or brand, and whoever owns
analytics or finance.
Most brands see cleaner traffic, better engagement on site, and clearer assisted conversion
patterns within the first few optimization cycles.
Yes. We often plug in to redesign structure, audiences, and creative briefs while your team or
agency continues day to day management.
Dynamic Remarketing
We focus on dynamic remarketing, but always in the context of your full Google Ads account and
wider media mix so it supports, not distorts, the rest of your performance.
We work with your product feeds, site tags, conversion tracking, and audiences inside Google Ads
and Merchant Center, plus any key onsite signals we should capture.
Usually a performance or growth lead, someone close to merchandising, and whoever owns analytics
or finance.
Most brands see cleaner remarketing traffic, better match between ads and onsite behavior, and
clearer incrementality within the first few optimization cycles.
Yes. We often plug in to clean up feeds, audiences, and guardrails while your team or agency keeps
running day to day execution.
eCommerce, Content & Creative
How product storytelling, photography, and page structure support your funnel from browse to repeat purchase.
Product photography
Yes. We design shot lists and specs so a single production block can serve Amazon galleries,
Storefront modules, your ecommerce site, and key paid placements.
We work within Amazon image policies and your ecommerce platform constraints while still pushing
for visuals that feel on brand instead of generic.
We audit your current library, keep what is working, and only plan new shoots or top ups where
gaps or inconsistencies are hurting performance.
Many clients see clearer lift as upgraded images roll out to priority SKUs, often within a few
weeks depending on traffic and seasonality.
Yes. We can build recurring shoot calendars for new product launches, seasonal campaigns, and hero
SKU refreshes.
360 product videos
Yes. We plan 360 spins and clips so a single capture block can serve Amazon image stacks,
Storefronts, your ecommerce site, and key paid placements.
We respect Amazon and player requirements while still aiming for motion that feels distinctive and
on brand.
We review existing material, re cut or repurpose what we can, and only shoot net new where there
are real gaps.
Most brands see clearer impact once 360 assets go live on priority SKUs, typically within a few
weeks depending on traffic and seasonality.
Yes. We can build recurring capture calendars for new products, seasonal campaigns, and hero SKU
refresh cycles.
Graphic & packaging design
Yes. We build graphics and packaging that work on shelf, on Amazon, and on your ecommerce site so
you are not running separate designs for each.
We observe Amazon and retail packaging rules while still pushing for visuals that are clearly
yours.
We audit your current packaging and graphics, keep what is working, and redesign or refine only
where clarity or consistency is missing.
Product Copy & SEO
We focus on the part of SEO that lives on your product and collection pages – research, structure,
and copy – and plug that into your broader technical and link building work if you have it.
We typically start with high value categories and hero products, then build patterns you can roll
out across long tail SKUs without rewriting every page from scratch.
Usually someone who owns ecommerce or merchandising, whoever handles SEO or content, and a
stakeholder who knows your customers and product constraints well.
Most brands see faster paths to add to cart, better engagement on key products, and early organic
lift on priority pages within the first few indexing and testing cycles.
Yes. We often plug in to design templates, guidelines, and key examples while your agency or in
house writers handle ongoing catalog updates and localization.
We fuse the art of sales with science.
To win at eCommerce, Amazon, or DTC, you need both a sharp read on buyer behavior and disciplined math. We translate signals into strategy, then into systems that scale. That’s how we convert insight into revenue that compounds.
We’re not freelancers. We’re Amazon operators, growth marketers, UX strategists, and developers working as one team, so you get seamless execution, faster cycles, and measurable lift.
Free Discovery & Action Plan
No obligation. Tell us your goals and we’ll reply within 1–3 business days.