Product Copy & SEO that actually helps people buy.

We rewrite your product pages so they read like a helpful sales conversation, answer real objections, and rank for the queries your best customers actually use.

Plan Product Copy & SEO Review

Making product pages pull their weight

Most product copy is either keyword stuffing for bots or fluffy brand lines that never answer what buyers actually care about. That usually means plenty of traffic, but not enough add to carts or search visibility where it matters.

We start by mapping how your real customers research and decide, which questions they ask, and which features and benefits actually move them to purchase across key categories.

Then we audit your product pages, collections, and search data to find weak descriptions, duplicate content, and gaps in how you speak to different segments and intents.

From there we write and structure copy around clear jobs for each section, weaving in the language your customers use while keeping things readable, skimmable, and conversion focused.

We also align on-page SEO, internal links, and schema with your overall search strategy so your catalog has a real shot at ranking for the terms that drive qualified demand.

You leave with product pages that feel like a great salesperson wrote them, backed by a clear SEO plan instead of random one-off edits.

How it works

  1. Clarify buyers, jobs & categories

    Get clear on who you are writing for, what questions they need answered, and which product groups actually drive your margin and growth.

  2. Design page templates & SEO structure

    Shape product and collection templates, on page SEO, and internal links so every page has a clear job in your search and conversion funnel.

  3. Write, test, and refine at scale

    Roll out new copy in thoughtful batches, read how it impacts rankings and behavior, then refine patterns before scaling across the catalog.

Designing product copy so it supports the whole funnel

Research, positioning & voice
Clarify who you are speaking to, what alternatives they are weighing, and how your products should sound across the catalog.
Page templates & content hierarchy
Define which elements belong on every product page – from headlines and bullets to comparison tables and FAQs – and how they should be ordered.
Keyword strategy & on page SEO
Map primary and secondary keywords to categories and pages, then weave them into copy, metadata, and internal links without sacrificing readability.
Benefits, specs & objections
Connect features to real world outcomes, surface critical specs, and bake in answers to common objections so buyers do not have to leave the page to feel confident.
Collections, navigation & internal links
Tidy up collections, filters, and internal links so people and crawlers can actually find the right products without dead ends or duplicate content traps.
Playbooks & change management
Document patterns, examples, and review guidelines so future product launches follow the same standard without everything becoming one off copy projects.
Once product copy is written for the way your buyers actually research and decide, your catalog stops feeling like a dumping ground and starts acting like a real sales engine.
Improve My Product Copy & SEO

Quick answers

Is this just rewriting copy or a full SEO project?
We focus on the part of SEO that lives on your product and collection pages – research, structure, and copy – and plug that into your broader technical and link building work if you have it.
Which pages do you usually work on first?
We typically start with high value categories and hero products, then build patterns you can roll out across long tail SKUs without rewriting every page from scratch.
Who on our team needs to be involved?
Usually someone who owns ecommerce or merchandising, whoever handles SEO or content, and a stakeholder who knows your customers and product constraints well.
How long until we see impact?
Most brands see faster paths to add to cart, better engagement on key products, and early organic lift on priority pages within the first few indexing and testing cycles.
Can you work alongside our existing agency or in house team?
Yes. We often plug in to design templates, guidelines, and key examples while your agency or in house writers handle ongoing catalog updates and localization.
Talk Product Copy & SEO

Related Services

We fuse the art of sales with science.

To win at eCommerce, Amazon, or DTC, you need both a sharp read on buyer behavior and disciplined math. We translate signals into strategy, then into systems that scale. That’s how we convert insight into revenue that compounds.

We’re not freelancers. We’re Amazon operators, growth marketers, UX strategists, and developers working as one team, so you get seamless execution, faster cycles, and measurable lift.

Contact & next steps

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