Performance Max that behaves like a real strategy, not a slot machine.

We structure your Performance Max campaigns around clear goals, signals, and creative so automation stops guessing and starts compounding profitable demand.

Plan Performance Max Review

Making Performance Max work with you, not against you

Most Performance Max setups are a mix of default settings, random asset groups, and "let Google figure it out" targeting. That usually means noisy results, confused reporting, and no idea what is actually working.

We start by getting crisp on your actual goals, margins, and where you need demand to show up across products, audiences, and geos.

Then we audit feeds, assets, audiences, and diagnostics to see where automation is guessing, double counting, or cannibalizing your other campaigns.

From there we design a campaign and asset group structure that mirrors how your business works, with clear roles for Shopping, remarketing, prospecting, and brand protection.

We also align budgets, bids, and signals with your unit economics so Performance Max has the right constraints and feedback to actually learn in the right direction.

You leave with cleaner structure, clearer reporting, and a roadmap for scaling Performance Max without turning the rest of your account into a black box.

How it works

  1. Clarify goals, constraints & existing campaigns

    Map out what success really looks like, where Performance Max fits, and how it interacts with your current account structure.

  2. Design campaigns and asset groups with clear roles

    Shape Performance Max campaigns, feeds, audiences, and assets so each part has a specific job across prospecting, remarketing, and brand.

  3. Launch, read, and scale with guardrails

    Ship changes, watch what automation actually does, then scale the pieces that work while protecting the rest of your account.

Structuring Performance Max so Google actually understands your business

Feeds, assets & conversion tracking
Tighten feeds, creative, and conversion tracking so Performance Max has reliable inputs to work with.
Campaign, asset group & listing group roles
Define how each campaign and asset group contributes to prospecting, remarketing, and brand so you are not flying blind.
Exclusions, brand protection & cannibalization control
Use exclusions, brand rules, and campaign priorities so Performance Max does not quietly eat everything in the account.
Margins, bids & budget strategy
Align budgets, bid strategies, and ROAS / CAC targets with your actual margins and payback windows.
Signals, audiences & geo strategy
Feed Performance Max high quality audiences and geo signals so it can find more of the right customers, not just the easiest ones.
Playbooks & change management
Document guardrails, rhythms, and change logs so future changes do not quietly undo progress.
Once Performance Max is set up with clear roles, signals, and guardrails, it stops feeling like a gamble and starts acting like a dependable part of your growth engine.
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Quick answers

Is this only about Performance Max or our whole account?
We focus on Performance Max, but always in the context of your full Google Ads account so changes do not wreck what is already working.
Which inputs and assets do you work with?
We primarily work with your product feeds, creative assets, conversion tracking, and audience signals inside Google Ads and Google Merchant Center.
Who on our team needs to be involved?
Usually a performance or growth lead, someone close to merchandising, and whoever owns analytics or finance.
How long until we see impact?
Most brands see clearer reporting, better traffic quality, and more stable Performance Max results within the first few optimization cycles.
Can you work alongside our existing agency or in house team?
Yes. We often plug in to rework structure, signals, and guardrails while your team or agency keeps running campaigns day to day.
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Related Services

We fuse the art of sales with science.

To win at eCommerce, Amazon, or DTC, you need both a sharp read on buyer behavior and disciplined math. We translate signals into strategy, then into systems that scale. That’s how we convert insight into revenue that compounds.

We’re not freelancers. We’re Amazon operators, growth marketers, UX strategists, and developers working as one team, so you get seamless execution, faster cycles, and measurable lift.

Contact & next steps

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